Paul Jarvis, CFP® and Eric Herzog, CFP®, wealth advisors at Prime Capital Financial in Fargo, North Dakota, bring over 30 years of combined experience to their roles. Both hold the Certified Financial Planner (CFP®) designation. To earn this certification, candidates must first obtain a bachelor’s degree from an accredited institution and complete a CFP® Board-registered education program. They must then pass the comprehensive CFP® Certification Examination and gain either 6,000 hours of relevant professional experience or 4,000 hours through an approved apprenticeship. Additionally, candidates must adhere to the CFP® Board’s Code of Ethics and Standards of Conduct, including passing a background check and committing to fiduciary responsibility. CFP® professionals must also complete 30 hours of continuing education every two years, which includes ethics training, to maintain their certification.

Yes, both —Paul Jarvis, CFP® and Eric Herzog, CFP®—are fiduciaries legally required to work in the best interests of each client at all times.

While based in Fargo, North Dakota, we work with individuals and families located across the entire United States. We cater to executives, entrepreneurs, and other like-minded professionals that want to add an independent wealth manager to their team of professionals.

We operate on a fee-based model, where our compensation is a percentage of the assets we manage. This structure aligns our interests with yours: as your portfolio grows, so does our compensation, and if it doesn’t, our earnings are impacted too. We do not earn commissions from trades. If insurance is recommended as part of your comprehensive financial plan, any fees we receive from insurance companies will be fully disclosed to you. As CFPs® professionals, we are committed to transparency and always acting in your best interest, disclosing all fees and adhering to our fiduciary duty.

We use third-party custodians which include Fidelity and Charles Schwab. Third-party custodians place another layer of protection around your hard-earned assets, and help keep you in control.

We craft personalized portfolios that are tailored specifically to your financial goals. Our independence empowers us to offer unique opportunities, selecting from best-in-class strategies which encompass a wide range of assets, including stocks, bonds, ETFs, mutual funds, alternatives, and options. Utilizing a core-satellite approach to asset allocation, we can adeptly navigate the most complex investment scenarios.